Orasi Ilmiah Berjudul Transformasi Pemasaran di Era Society 5.0


Positional Advantages of Ergo Product Value-Iconic To Improve Marketing Performances


Keunggulan Posisional Nilai Produk Ergonomik-Ikonik Untuk Meningkatkan Kinerja Pemasaran

Developing Competitive Strategies with Aesthetical Value Advantage, Ergonomic Value Proposition as an Antecedent Improves Marketing Performance at SMES Furniture in Indonesia

What Triggers the Purchase of Green Products in Indonesia?

How Green should Trust, Norm and Attitude be Colored?
An Empirical Research in Asian Market Consumers

Can Consumer Image be manifested in Product Quality
and Referral Behavior? Another Evidence from Tourism Destinations.

Optimizing SMEs’ Business Performance Through Human Capital Management

Impact of customer trust toward loyalty: the mediating role of perceived usefulness and satisfaction

Green Business Performance-based CSR. Evidence from Large-Scale Enterprises in Indonesia

Does Eco-Innovation improve Marketing Performance?

The Role of Quality of Entrepreneurial Networking and Responsiveness to Global Business Environment in improving the Marketing Performance of Indonesian Exporting SMEs

Determinants of Repurchase Intentions at Online Stores in Indonesia

Antecedents of green market performance: a case from Southeast Asian market

Analysis of Antecedent and Consequence of Employee Engagement in Small and Medium-Sized Enterprises in Central Java, Indonesia

Developing the Reputation of Distribution Network to Increase the Buying Interest of Electronic Payment:
An Empirical Study

Strategic Implementation of Environmentally Friendly Innovation of Small and Medium-Sized Enterprises in Indonesia

Corporate Image of Bus Rapid Transit Antecedent Customer Repurchase Intention

Does Accounting Control System Boost Marketing Capabilities?

Investigating Muslim Consumer Behavior In Purchasing Habbat Al Sauda (Nigella Sativa)

Student Awareness Towards Social Entrepreneurship: A Qualitative Study

A Structural Equation Modelling Approach On Tourism Mega Event Of Total Solar Eclipse And Customer Value In Belitung, Indonesia

Technology And Consumer Relationship Management: A Study Of Indonesian Travel Agencies

Developing the Concept of E-Customer Relationship Management Model to Improve Marketing Performance